Wednesday, August 10, 2011

Daily deals meet mobile advertising


Mobile advertising is a great tool that is used by large organizations as well as small businesses to place information on products and services right in the hand of the customers. This concept has been picked up by DealNet an ad mobile network to introduce daily deals to its customers with customized advertising from the merchant.

The merchant is given a lot of freedom when it comes to making the decision to how the daily deal will be worded, the time it will be sent to the customer as well as the day it is to be sent. DealNet then delivers the daily deal offer to mobile users in a local area at the time that was decided upon by the merchant.

The ad network allows for the merchant to upload their own deal that usually targets customers in local areas that are seen as potential customers in the future. The system identifies the needs of a customer and delivers the right daily deal to them on their mobile phone. This model benefits the customer a lot because they do not have to go to a group buying website to find out about a local deal which would require clicking on many links that will lead you to daily deal that you are looking for.

Another benefit is that DealNet only delivers daily deal ads to customers when there is a deal that matches their needs thereby eliminating complaints of too many adverts sent to a potential customer in the local area.

Business owners benefit the most as they are able to play an active role in the production of their daily deal that is sent to customers that they have selected and they only pay after they have seen results from the advertisements that they had placed.

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